The Story Behind House of Figs
A place of nourishment, restoration, and rooted living.
Hi, I'm Bethany
I'm a Phoenix-based entrepreneur, creative, and community-minded leader who believes that real wellness is built with intention, purpose, and care, never shortcuts. House of Figs is the culmination of everything I've learned about nourishment, restoration, and what it means to help people become the healthiest, most whole versions of themselves.
My educational foundation runs deep in the sciences. I hold a Bachelor's degree in Biology with an emphasis in Pre-Medicine from Grand Canyon University, along with graduate study in Public Administration with an emphasis in Health Care Administration. That combination, understanding the body at a biological level and understanding how health systems serve people, shapes everything I do here.
But my path wasn't a straight line. I've built businesses across beauty, wellness, food, and the creative arts: from co-owning Crown Heirs Hair Den, a full-service salon known for restoration and community impact, to running Third Wheel Photography, Ms. Baes LLC, and CandetLocs. Each venture taught me something essential about meeting people where they are and helping them walk forward with confidence.
The name "House of Figs" derives from the meaning of my own name, Bethany. "House" reflects a place of covering, cultivation, and belonging. "Figs" symbolizes wellness, provision, and life that is both nourished and productive. Together, the name represents what I want this space to be for you: a place of restoration, wisdom, and sustainable health from the inside out.
The Philosophy
I've spent my life in spaces where transformation happens: in salons, in ministry, in community outreach, and in the quiet, personal work of helping people believe they're worth investing in. That same conviction drives House of Figs.
My approach to functional nutrition goes beyond meal plans and quick fixes. With a background in biology and health care administration, I bring a science-informed, whole-person perspective to wellness, one that honors your body's unique needs, your daily rhythms, and the life you're actually living.
Because when you understand the "why" behind your wellness, you don't just follow a plan. You become empowered to nourish yourself for life.
What We Stand On
Faith
Wellness rooted in purpose, stewardship, and the belief that our bodies are worth caring for with wisdom and intention.
Education
Empowering you with understanding, not just instructions. When you know the "why," the habits follow naturally.
Sustainability
Plans and practices that are built to last, not crash and restart. Real transformation happens over time, not overnight.
Personalization
No two bodies are the same. Your wellness path should be as unique as you are, tailored to your needs, rhythms, and goals.
Whole-Person Care
True health is more than food on a plate. We address nourishment, movement, stress, rest, and the patterns that shape your daily life.
Restoration
You don't need to be fixed. You need to be nourished, supported, and given the tools to restore what stress, time, and life have worn down.
The Vision
Growing Something That Lasts
House of Figs is growing into something bigger than one-on-one guidance. Building on nearly a decade of leadership, entrepreneurship, and community service, from youth development and widow care ministries across Arizona to creating employment pathways through Crown Heirs for women, children in care, and correctional rehabilitation clients, this next chapter is about scaling that same heart for restoration into the wellness space.
The vision includes coaching, courses, branded wellness tools, community programming, and legacy-building impact: a trusted brand known for functional nutrition support, transformative education, and the kind of care that leaves people better than it found them.
Ready to start your journey?
Let's talk about where you are, where you want to be, and how House of Figs can help you get there.
Schedule a Free Consultation